How do playlists work?
"Playlists are not made by one person based on what they think is cool. Every single playlist is programmed with the audience in mind. Spotify’s team of editors are paying attention to listener data to understand which tracks to playlist. Editors are constantly tweaking playlists based on what people are into. If your music starts out on smaller playlists and it’s killing it and audiences are loving it, it can move up the playlist ladder."
General introduction to playlists
There are literally millions of playlists on Spotify. Whether generated by algorithms, our team of experts, or Spotify listeners all around the globe, they can be a great way to get your music in front of millions of potential fans. Learn how to get your music featured on them below.
Personalised: For individuals
Personalized playlists, like Discover Weekly and Release Radar, are different for each listener, based on that listener’s unique tastes. We also make seasonal ones like Wrapped and Summer Rewind. These are generated by algorithms thoughtfully designed by real people. They look closely at our listeners’ habits and the habits of those with similar taste, and then recommends music we think they’d like. (‘Habits’ include listener activities such as plays, likes, shares, skips, and adds to playlists).
Note: New music you release features in all your followers’ Release Radar playlists.
EDITORIAL: Made by us
We handcraft thousands of editorial playlists. You can tell it’s one of ours by that little Spotify logo on the top left corner.
Our Editorial team is made up of genre, lifestyle, and culture specialists from around the globe. Their understanding of the right music for every moment is based on years of experience and careful consideration of listening habits.
We also personalize some of these playlists so they have different tracks for different listeners, because we know everyone’s taste is different. Therefore, a playlist with sing-along hits can have songs each listener would know the words to!
LISTENER: Made by everyone
Over the years, listeners on Spotify have created millions of their own playlists.
These are a great way to understand your fans. They help you get a sense of how your music resonates and how your reach has grown. They can influence other types of playlists too. When fans save music to their playlists, it’s an indicator of the type of music they like, which we use to generate recommendations.
Make your own
Here are some tips to make the most of it:
- Pin the playlist to the top of your artist profile with Artist's Pick.
- Update it frequently. Try to add and/or remove tracks at least every other week.
- Get the word out and share on social media.
- Ask fans what they’d like to see in your playlist. Run competitions, make it collaborative.
- Consider regional differences - the Spotify catalog can be different depending on the country you’re in.
- Make your playlists unique by adding an image and text.
- Start with around 25 tracks but avoid making it too long (max 100 tracks is advisable).
- Think about music for various moods and moments. Here are some theme ideas to get you started: “Listening to right now”, “All-time favourites”, “Current inspiration”, “Whole catalogue/discography”, “Touring tunes”.
Submit music for playlist consideration
With Spotify for Artists, you can submit an upcoming, unreleased song for our team to discover and consider for editorial playlists. We'll also add your pitched song to your followers' Release Radar playlists.
Note: It's not currently possible to submit music for playlist consideration in the Spotify for Artists app.
2. Use either of these ways to find and submit unreleased music:
At the top of the Home tab, select SUBMIT FROM NEXT RELEASE.
In the Music tab, under UPCOMING, select SUBMIT A SONG next to the relevant release.
3. Choose a song and fill out the info. The more info we get, the better chance it has.
If your song doesn’t get picked right away, it may still be discovered later. Our editors are always looking for the hottest and freshest talent. You can make sure you stay on their radar by building your fanbase and engaging with your audience on Spotify (and beyond - through tours, festivals, and social media).
Select genre [add local genre]
Select Mood [For editors worldwide]
Select language for your local worldwide editors
Select location for your local and worldwide editoris
Some things to keep in mind
- Get your music in early to give our editors a chance to listen.
- If you see the status Available Soon, we're still processing your release. It can take a few days until it's available for pitching, so deliver it as early as possible.
- Submitting a song doesn’t guarantee a playlist placement, but gives it the best chance.
- You can submit one song per artist profile at a time.
- If a song has both an explicit and clean version, both versions are submitted to our editors. Editors will choose the most appropriate for a playlist.
- You can’t submit compilations.
- You can’t submit if you’re a featured artist on the song.
- Our editors may choose to feature a different song from your release on their playlist.
- There’s no set amount of time a song will stay on the playlist - it depends how well it resonates with listeners. You can’t remove yourself from a playlist.
- Anyone with Admin or Edit access to your profile or release can see and edit the submission.
- It’s totally free to use and external parties can’t influence our editors.
- High production value is one of many important factors for playlist consideration. Connect with professional producers, mixing and mastering engineers, and session musicians on SoundBetter, the world’s leading music production talent marketplace — now part of the Spotify for Artists family.
How will I know if a song gets on a playlist?
We’ll send an email to let you know. You can also check the Playlists tab in Spotify for Artists when your release goes live, and explore detailed stats about it.
Can I edit or change my submission for playlist consideration?
You can make changes or updates to your song submission right up to release day. Bear in mind, there’s no guarantee an editor will see your changes.
Licensors and labels can choose to make a submission label-only which means only they can edit it. For more info, check out Why can't I edit a music submission made by my label?
Before your first release goes live on Spotify, you should ask your label or distributor for the URI link to your Spotify artist profile (they’ll get this after they deliver your music to us for the first time). You can then claim your artist profile by requesting access to Spotify for Artists. Just paste the URI link into the Find yourself field.
Once your request is granted, you can start preparing for release day by choosing your profile’s images, bio, Artist’s Pick, and playlists. You can also then submit your unreleased music for playlist consideration.